“Extraordinary. SBG helped us grow sales over 1300% in 12 months, which enabled us to bootstrap expenses and attract top tier Venture Capital investors such as Sigma Partners and Novus Ventures.”

David James Clarke IVCo-Founder, Logilent Learning Systems
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Why SBG Overview

Why Select the Silver Bullet Group to Help You Implement More Influential Customer Communications?

Your primary options for implementing more influential customer communications are:

  • Create a homegrown solution from organizational knowledge and web-based research
  • Hire an agency to create messaging and content for you
  • Engage a firm that specializes in enabling your team with the repeatable methodology and skills needed to do it yourself

World-class organizations like Agilent Technologies, Oracle, and many other B2B companies turn to the Silver Bullet Group for three important reasons – we help them:

  1. Engage their customers with marketing content and sales conversations that are 20 to 30% more influential
  2. Implement at the fastest rate and at a 50% lower total cost
  3. Attain the highest probability of success for their initiatives

Here’s how we help you achieve each of these important business objectives:

Engage Customers with 20-30% More Influential Customer Communications

Key problems that you must solve to engage customers with the most influential content and sales conversations include:

  • Better define, align, and prioritize:
    • Messaging: audiences, styles, categories, and types
    • Go-to-market content: collateral, campaigns, sales tools, and sales/channel support training
    • Sales processes required for greater market success
  • Increase marketing and sales alignment around a common go-to-market approach, vocabulary, and communication style
  • Obtain and transfer higher quality knowledge from Subject Matter Experts (SMEs)
  • Create more persuasive messaging – clear, relevant, differentiated, and provable
  • Quickly turn your competitors’ reasons to buy from them into supporting points for why prospects should not buy from your competitors
  • Create more influential go-to-market content
  • Enable sales to use the new messaging and content in their sales conversations/process
  • Engage customers more consistently, across more touch points

Without a repeatable methodology and skills, internal resources and third-party agencies will typically produce descriptive messaging and content. Recent research reports bear this out. The Silver Bullet Group’s Persuasive Messaging System is the only option to provide your organization with a repeatable methodology to quickly and consistently solve these problems.

Achieve the Fastest Implementation

To achieve the fastest implementation, you must be able to:

  • Enable Marketing to quickly define, create, and deploy the most persuasive messaging and the most influential go-to-market content – collateral, campaigns, sales tools, and sales/channel support training
  • Enable Sales to effectively use the new go-to-market messaging and content in their sales conversations and processes to set a meeting, qualify a prospect, sell a solution, and set landmines for the competitions
  • Reduce the organizational tendency to maintain the status quo

You can reach your objectives faster when you have a proven plan to get you there. Only the Silver Bullet Group offers the Persuasive Messaging System, a proven methodology and set of services to help you quickly implement the most influential customer communications.

And, when compared to using only internal resources, our services team provides the most effective perspectives and best facilitation available to accelerate adoption and change.

Achieve a 50% Lower Total Cost of Implementation

Key problems that you must solve to achieve the lowest cost implementation include:

  • Faster implementation – time equals money
  • Building a core organizational capability to engage customers with the most influential content and sales conversations
  • Spending less of your operating budget on external suppliers each time you need messaging and content

Unlike other suppliers who operate on a services model, only the Silver Bullet Group offers you the option to license the use of the Persuasive Messaging System and acquire the support and/or skills to use it. Our enablement model helps you reduce your total direct and indirect implementation costs by 50%.

Attain the Highest Probability of Success

To attain the highest probability of success, you must be able to:

  • Engage customers with the most influential content and sales conversations
  • Implement at the fastest and lowest total cost
  • Gain the most support, adoption, and utilization
  • Attain the biggest increase in sales and marketing effectiveness:
    • Increase campaign conversion rates and accelerate sales cycles
    • Increase the percentage of new product/market launches that meet and/or exceed expectations
    • Increase wins, new account acquisitions, and retention rates
    • Decrease the number of opportunities lost to competitors and “do nothing” decision makers
    • Reduce discounting in order to win and retain customers
    • Lower the amount of time that:
           > Sales and channel teams spend creating and recreating content
           > Marketing spends supporting Sales

The Silver Bullet Group’s Persuasive Messaging System is the only option to provide your organization with a repeatable methodology to quickly and consistently solve these problems.

The Persuasive Messaging System is also the only solution that supports all internal and third party sales methodologies, Geoffrey Moore’s Technology Adoption Life Cycle (TALC) Model, and can be customized for seamless integration into your organization’s existing terminology and processes.

 

 


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