“We went from just another vendor communicating features and benefits to the preferred vendor communicating profound business value… and the shift occurred virtually overnight.”
“SBG has made our competitive information much more concise; it is information that the salespeople now use. It has taught them how to ask the right questions to steer customers our way. SBG was the “glue” that attached our field sales teams to our factory marketing teams.”
“The impact on the region was immediate. The first time the new messaging and strategy were used, we closed a $100K sale to a F500 company in less than 60 days. Sales in the region increased approximately 35%.”
“The Silver Bullet Group helped us create highly persuasive competitive messaging that increases our win rate by 30% for the product family I support.”
“In three months our sales pipeline has doubled in size, and our close rate is up by 150%.”
“The Silver Bullet Group’s World-Class Sales Support Training for Product Managers provided us with the right mindset and the appropriate skills to communicate a succinct value proposition and deliver engaging training. The impact was a meaningful improvement in the execution of sales programs.”
“SBG helped us create much more influential customer communication. And, their customer-centric perspective added significant long-term value by firmly aligning how the marketing and sales teams think and communicate about our products and services.”
“Extraordinary. SBG helped us grow sales over 1300% in 12 months, which enabled us to bootstrap expenses and attract top tier Venture Capital investors such as Sigma Partners and Novus Ventures.”
“SBG helped us articulate a clear and concise value proposition regarding what business problem we were solving, the value to the client of solving that problem and why MagnetPoint was the logical solution.”
“The Silver Bullet Group’s messaging workshop exceeded expectations. In addition to a quantum leap improvement in messaging quality, we realigned our messaging with the customer’s buying process, got the field sales and product teams on the same page, and have a solid plan for implementation.”
“We quickly created meaningful competitive differentiation in a highly competitive market. The Silver Bullet Group’s methodology and facilitation were very effective in helping us capture the team’s wisdom, organize it into highly relevant messaging, and deploy it into our sales and marketing activities.”
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