“The impact on the region was immediate. The first time the new messaging and strategy were used, we closed a $100K sale to a F500 company in less than 60 days. Sales in the region increased approximately 35%.”

Barbara WehrleDirector, Western Region, SilverStream Software
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Solutions Overview

Typical Customer Engagement Model

The diagram below shows you the impact of not integrating persuasive messaging into the content, tools, and tactics used by Marketing and Sales.

Typical Customer Engagement Model

The business impact of using this go-to-market model is that all your marketing and sales initiatives are less effective – you create and win less business.

Take a look at the Integrated Customer Engagement Model, so you can see what a more efficient and effective go-to-market model looks like.

 


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