“The Silver Bullet Group’s messaging workshop exceeded expectations. In addition to a quantum leap improvement in messaging quality, we realigned our messaging with the customer’s buying process, got the field sales and product teams on the same page, and have a solid plan for implementation.”

Donna LeeverDigital Test Marketing Programs Manager, Agilent Technologies
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Solutions Overview

Typical Customer Engagement Model

The diagram below shows you the impact of not integrating persuasive messaging into the content, tools, and tactics used by Marketing and Sales.

Typical Customer Engagement Model

The business impact of using this go-to-market model is that all your marketing and sales initiatives are less effective – you create and win less business.

Take a look at the Integrated Customer Engagement Model, so you can see what a more efficient and effective go-to-market model looks like.

 


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