“Extraordinary. SBG helped us grow sales over 1300% in 12 months, which enabled us to bootstrap expenses and attract top tier Venture Capital investors such as Sigma Partners and Novus Ventures.”

David James Clarke IVCo-Founder, Logilent Learning Systems
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Solutions Overview

Typical Customer Engagement Model

The diagram below shows you the impact of not integrating persuasive messaging into the content, tools, and tactics used by Marketing and Sales.

Typical Customer Engagement Model

The business impact of using this go-to-market model is that all your marketing and sales initiatives are less effective – you create and win less business.

Take a look at the Integrated Customer Engagement Model, so you can see what a more efficient and effective go-to-market model looks like.

 


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