“The Silver Bullet Group’s World-Class Sales Support Training for Product Managers provided us with the right mindset and the appropriate skills to communicate a succinct value proposition and deliver engaging training. The impact was a meaningful improvement in the execution of sales programs.”

Mohamad Afshar, Ph.D.Vice President, Product Management, Oracle Corporation
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Solutions Overview

Typical Customer Engagement Model

The diagram below shows you the impact of not integrating persuasive messaging into the content, tools, and tactics used by Marketing and Sales.

Typical Customer Engagement Model

The business impact of using this go-to-market model is that all your marketing and sales initiatives are less effective – you create and win less business.

Take a look at the Integrated Customer Engagement Model, so you can see what a more efficient and effective go-to-market model looks like.

 


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