Most Influential Customer Communications™
What happens when you engage customers with more influential communications?
You create and win more business. It’s that simple.
To engage customers with the most influential communications you must create both descriptive and persuasive messaging, then integrate these messaging styles into the content, tools, and tactics used by both Marketing and Sales. We call this strategy for accelerating growth Integrated Customer Engagement™.
The word “integrated” is used to communicate:
- Marketing and Sales are engaging customers in a unified voice
- The communication is descriptive and persuasive, i.e. influential.
Unfortunately, most companies engage primarily in inconsistent, descriptive customer communications, as shown in this typical customer engagement model.