“SBG has made our competitive information much more concise; it is information that the salespeople now use. It has taught them how to ask the right questions to steer customers our way. SBG was the “glue” that attached our field sales teams to our factory marketing teams.”

Ed SullivanDistrict Manager, Field Sales, Americas, Agilent Technologies
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Solutions Overview

Most Influential Customer Communications

What happens when you engage customers with more influential communications?

You create and win more business. It’s that simple.

To engage customers with the most influential communications you must create both descriptive and persuasive messaging, then integrate these messaging styles into the content, tools, and tactics used by both Marketing and Sales. We call this strategy for accelerating growth Integrated Customer Engagement™.

solutions overview

The word “integrated” is used to communicate:

  • Marketing and Sales are engaging customers in a unified voice
  • The communication is descriptive and persuasive, i.e. influential.

Unfortunately, most companies engage primarily in inconsistent, descriptive customer communications, as shown in this typical customer engagement model.

 

 


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