“SBG has made our competitive information much more concise; it is information that the salespeople now use. It has taught them how to ask the right questions to steer customers our way. SBG was the “glue” that attached our field sales teams to our factory marketing teams.”

Ed SullivanDistrict Manager, Field Sales, Americas, Agilent Technologies
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Results Overview

When you engage customers in more influent communications, good things happen quicker – it’s the rising tide that helps Marketing and Sales create and win more business.

Select the links below to get a better understanding of what more influential communications can do for you and your organization:

Executive Leadership – CEO/COO/CRO/GM

Marketing Leadership – CMO/VP Marketing

Sales Leadership – CSO/VP Sales/VP Channel Sales

Marketing Professionals – Product Marketing and Product Management

Of course, these types of results require a joint effort. In addition to the three strategic imperatives for success, your team’s contribution includes providing domain knowledge about your markets, customers, products, and competition.

It’s the silver ore from which silver bullets are created.

 

 


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