“In three months our sales pipeline has doubled in size, and our close rate is up by 150%.”

Stuart Ratner, COO
A3 Solutions Inc.

To help you meet and exceed your goals, review the following free articles, audio interviews, sales messaging examples, whitepapers and past newsletter editions. You will need Acrobat Reader to view some of the documents. Download a free copy of Acrobat Reader here.

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Free Articles

Read about great ideas for how to increase your sales and marketing effectiveness, written by Michael Cannon:

	Reader Ratings
The Principles of Highly Persuasive Messaging: Create Your Most Effective Messaging with These Objective Evaluation Criteria	not yet rated
The #1 Way to Enable Greater Market Success: Messaging Breakthrough Accelerates Each Phase of the Technology Adoption Life Cycle	not yet rated
Solving the Six Biggest Problems with BtoB Sales Support Training	not yet rated
The Real Problems with Today’s BtoB Customer Messaging and How to Solve Them	not yet rated
Predictions: What Lies Ahead for Sales and Marketing	not yet rated
Assess Your Messaging with This Five-Point Checklist	not yet rated
How Agilent Technologies’ EMG Is Dominating the Info Wars: Bridging the Gap Between Marketing and Sales	not yet rated
Why B2B Messaging Quality Is So Abysmally Low: Marketers Need a Better Way to Be More Relevant to Customers, Sales and the Growth of Profitable Revenue and Marketshare	not yet rated
The Top Three Sales Messaging Deployment Blunders — and What to Do Instead!	not yet rated
Five Ways to Test Your Sales Messaging for Greatness	not yet rated
Sales Messaging Must Fuel Your Sales Cycle -- Does Yours?	not yet rated
Does Sales Messaging Fuel Your Product Life Cycle? It Should.	not yet rated
Gold and Silver Bullets: Critical Messaging for Successful Investor-Funded Firms	not yet rated
Answer Your Buyers' Key Questions & Make Your Sales Messaging Great	not yet rated
Fire, Hire and Repeat: Is There Another Way to Increase Sales?	[1]
The Top 10 Principles of Great Sales Messaging	not yet rated
The Messaging Mess: Billions Wasted Annually on Bad Messaging	not yet rated
Face Off: Value Propositions vs. Sales Messaging	not yet rated

REPRINTS: While all the material is copyrighted and all rights are reserved, you can reprint articles without prior written consent when attribution is included, as follows:

About the Author: Michael Cannon is a sales and marketing effectivness expert, author and speaker on topics related to sales messaging and the strategic sales planning process. For more information, visit www.silverbulletgroup.com.

Free Audio Interviews

Listen to cutting edge ideas on how to increase your sales and marketing effectiveness, by Michael Cannon:

Entrepreneur Magazine Sales Show, 6/23/06
Business of Success, 2/12/06
Sales Rep Radio, 12/5/05
AMA Marketing Matters LIVE!, 5/11/05
Entrepreneur Magazine's Sales and Marketing Show, 1/28/05

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Explore the way we work with clients by reviewing these examples:

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Call Us Now at 925 930-9436 or email, and in less than an hour conversation, you will have a good sense for whether or not you could leverage our expertise to improve your sales and marketing effectiveness, like these clients.

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