Topic among highest vote-getters at 2010 Silicon Valley P-Camp conference
WALNUT CREEK, CA — September 29, 2010 — Michael Cannon, CEO of Silver Bullet Group, will present
“Top Ten Principles of Highly Persuasive Messaging: Objective Criteria Equips Marketing to Accelerate Revenue Growth” at the monthly Silicon Valley Product Management (SVPMA) program on the evening of Wednesday, November 3, 2010.
“This topic was one of the most popular at SVPMA’s 2010 P-Camp conference in March, with over 500 product management professionals in attendance,” says Mike Freier, SVPMA president. “Our programs are driven by what members want to learn and contain information that is applicable in day-to-day job situations.”
“We all want to exert more influence on the customer’s decision to buy. It’s one of the best ways to accelerate revenue growth”, says Cannon. “The challenge is that most messaging–and the collateral and campaigns it goes into–is ineffective in this regard.” The current approach is not working well, as documented in numerous research reports.
In this session, attendees will learn about a breakthrough approach to create the most persuasive customer messaging and marketing deliverables such as collateral, demand generation, and sales support training. Educational topics include:
- The root cause of ineffective customer messaging
- The five primary categories of customer messaging that influence the customer’s decision to buy
- Why you are not using the most persuasive customer messaging, even if you think you are
- The true impact of using ineffective customer messaging
- Ten objective principles to evaluate and create your most persuasive messaging
The program will be held at the Network Meeting Center at the TechMart, 5201 Great America Parkway, in Santa Clara, CA from 6:30 – 9:00 PM. Learn more and register.
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About Silver Bullet Group, Inc.
As the global leader in messaging effectiveness solutions, we help companies generate 10–15% more revenue from their sales and marketing investments by improving the words (messaging) and the tools they use to persuade people to buy from them.
About Michael Cannon
Michael is an internationally renowned sales and marketing effectiveness expert, best-selling author, CEO of the Silver Bullet Group and creator of the Silver Bullet Sales Messaging® System.
The Silicon Valley Product Management Association (SVPMA) is an organization that was founded to address the needs of Product Managers, Product Marketing Managers and other professionals working within the Product Management field. The SVPMA mission is to provide product management professionals with networking, training and career acceleration opportunities. Through monthly speaker meetings, quarterly workshops and quarterly networking and social events, SVPMA helps product management professionals to be more effective in day-to-day work and managing careers.