“The Silver Bullet Group’s messaging workshop exceeded expectations. In addition to a quantum leap improvement in messaging quality, we realigned our messaging with the customer’s buying process, got the field sales and product teams on the same page, and have a solid plan for implementation.”

Donna LeeverDigital Test Marketing Programs Manager, Agilent Technologies
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Press Releases

Silver Bullet Group and Marketo Reveal Formula to Best Demand-Generation Results


Persuasive messaging ingredient increases win rates by 10–15%

WALNUT CREEK, CA — September 8, 2011 — Industry analysts predict that the use of marketing automation and demand generation tools will become more pronounced as B2B companies strive to reach revenue goals. These tools help sales and marketing professionals produce and qualify a greater number of leads to fill the sales pipeline. However, studies show that automation and tools alone do not address the need to qualify leads, which is a time-consuming, expensive process. Until there’s a way to streamline the lead qualification effort, sales results will be limited.

Such a formula is revealed in a thought leadership interview conducted by Jon Miller, VP of Marketing at Marketo, with Michael Cannon, CEO of Silver Bullet Group. Highlights of this interview can be found in the article, “The Secret Ingredient to Achieve the Best Demand Generation Results,” published on August 18th, 2011. 

“Michael makes it clear that the more relevant and targeted the messages, the more qualified the leads will be — even at the beginning of the sales cycle,” says Miller. “With a typical win rate increase of 10–15%, Silver Bullet Group’s systematic formula for creating the most persuasive messaging is the perfect complement when using demand generation tools to reach revenue goals faster.”

“Messaging is the fuel that runs your sales and marketing engines,” says Cannon. “When you improve the effectiveness of the messaging that initially connects the right customers to your products and services, the quality of your leads improves. The end result is that you spend less time qualifying leads and more time generating orders.”


Receive free practical insights for improving sales and marketing effectiveness by subscribing to the Messaging Matters blog: http://silverbulletgroup.com/subscriptions/

 Members of the media interested in scheduling an interview with Mr. Cannon to discuss his article, “The Secret Ingredient to Achieve the Best Demand Generation Results,” or his company may contact Teri Yazdi at (925) 930-9436.

 About Silver Bullet Group, Inc.

Silver Bullet Group helps B2B companies achieve the largest increase in both Marketing and Sales effectiveness by providing products and services that engage customers with the most influential go-to market content and sales conversations™. To learn more, visit silverbulletgroup.com.

 About Michael Cannon

Michael Cannon is an internationally renowned marketing and sales effectiveness expert and best-selling author. Most recently he co-authored Marketing Strategies That Really Work! with Jay Conrad Levinson (Guerrilla Marketing), et al.

 About Marketo
Marketo is the revenue cycle management company, revolutionizing how marketing and sales teams of all sizes work — and work together — to accelerate predictable revenue. Marketo’s solutions are both powerful and easy to use, providing explosive revenue growth throughout the revenue cycle from the earliest stages of demand generation and lead management to deal close and continued customer loyalty.



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