“We quickly created meaningful competitive differentiation in a highly competitive market. The Silver Bullet Group’s methodology and facilitation were very effective in helping us capture the team’s wisdom, organize it into highly relevant messaging, and deploy it into our sales and marketing activities.”

Tim ChaneyVP Sales and Marketing, Conquest Imaging
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Step Two: Create

Create the most persuasive messaging possible for customer engagement at every level

The key problems that you must solve in order to create the most persuasive messaging include:

  • Obtain higher-quality knowledge from Subject Matter Experts (SMEs)
  • Create more relevant, differentiated, provable, and clear messaging
  • Quickly turn your competitors’ reasons to buy from them into supporting points for why prospects should not buy from your competitors

The Silver Bullet Group’s Persuasive Messaging System is the only option to provide your organization with a repeatable methodology to quickly and consistently solve these problems. System tools include:

Why Messaging Methodology

  • Target Customer Profile (Persona) Worksheet
  • Customer Business Objective Worksheet
  • Capability Advantages Worksheet
  • Why Buy® Messaging Worksheet
  • Principles of Highly Persuasive Messaging
  • Persuasive Messaging templates for Opportunity Creation, Order Creation, Meeting Creation, and more

 Defeat Your Competitor’s Messaging Methodology

  • Problem Statement Worksheet
  • Response Statement Worksheet
  • Defeat your competitor’s messaging template




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