“We quickly created meaningful competitive differentiation in a highly competitive market. The Silver Bullet Group’s methodology and facilitation were very effective in helping us capture the team’s wisdom, organize it into highly relevant messaging, and deploy it into our sales and marketing activities.”

Tim ChaneyVP Sales and Marketing, Conquest Imaging
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Step Three: Deploy

Deploy the most influential go-to-market content – collateral, campaigns, sales tools, and sales/channel support training

The key problems that you must solve to engage customers with the most influential content and sales conversations include:

  • Better identify the required messaging in each piece of collateral, and in each sales tool
  •  Integrate more persuasive messaging into your content faster – collateral, campaigns, sales tools, and sales/channel support training
  • More effectively split sales support training into technical product, sales enablement, and sales skills training, and better define the key learning objectives and associated content modules
  • More easily integrate and reuse messaging/content across all the tools and tactics used by both marketing and sales
  • Enable Marketing and Sales to communicate a more influential message, more consistently, across more customer touch points

The Silver Bullet Group’s Persuasive Messaging System is the only option to provide your organization with a repeatable methodology to quickly and consistently solve these problems. System tools include:

  • Go-to-Market Content Alignment Model
  • Sales/Channel Support Training Model
  • Integrated Customer Engagement Model
  • Templates for collateral, sales tools, and sales support training



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