“The Silver Bullet Group’s messaging workshop exceeded expectations. In addition to a quantum leap improvement in messaging quality, we realigned our messaging with the customer’s buying process, got the field sales and product teams on the same page, and have a solid plan for implementation.”

Donna LeeverDigital Test Marketing Programs Manager, Agilent Technologies
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Step Three: Deploy

Deploy the most influential go-to-market content – collateral, campaigns, sales tools, and sales/channel support training

The key problems that you must solve to engage customers with the most influential content and sales conversations include:

  • Better identify the required messaging in each piece of collateral, and in each sales tool
  •  Integrate more persuasive messaging into your content faster – collateral, campaigns, sales tools, and sales/channel support training
  • More effectively split sales support training into technical product, sales enablement, and sales skills training, and better define the key learning objectives and associated content modules
  • More easily integrate and reuse messaging/content across all the tools and tactics used by both marketing and sales
  • Enable Marketing and Sales to communicate a more influential message, more consistently, across more customer touch points

The Silver Bullet Group’s Persuasive Messaging System is the only option to provide your organization with a repeatable methodology to quickly and consistently solve these problems. System tools include:

  • Go-to-Market Content Alignment Model
  • Sales/Channel Support Training Model
  • Integrated Customer Engagement Model
  • Templates for collateral, sales tools, and sales support training



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