“SBG has made our competitive information much more concise; it is information that the salespeople now use. It has taught them how to ask the right questions to steer customers our way. SBG was the “glue” that attached our field sales teams to our factory marketing teams.”

Ed SullivanDistrict Manager, Field Sales, Americas, Agilent Technologies
  Twitter   LinkedIn  Blog

Step One: Define

Define, align, and prioritize messaging, content, and sales processes required for the greatest market success

The key problems that you must solve to define, align, and prioritize messaging, content, and sales processes required for greater market success include:

  • Better define and prioritize the audiences, categories, styles, and types of messaging required for greater market success
  • Better align and prioritize messaging to market phases and buyer motivations as defined in the Technology Adoption Life Cycle (TALC)
  • Better align your marketing and sales processes to the customer’s buying process
  • Better identify the exact messaging, collateral and sales tools needed to more effectively enable each step in the customer’s buying process

The Silver Bullet Group’s Persuasive Messaging System is the only option to provide your organization with a repeatable methodology to quickly and consistently solve these problems. System tools include the:

  •  Audience Messaging Model
  • Customer Communications Model
  • TALC Buyer Enablement Model
  • Business Objectives Model
  • Revenue Acquisition Model

 


Print pagePDF pageEmail page

Comments are closed.

Contact SilverBullet Group NowRequest Information

Loading...

See what persuasive battle cards look like Register Now