“SBG has made our competitive information much more concise; it is information that the salespeople now use. It has taught them how to ask the right questions to steer customers our way. SBG was the “glue” that attached our field sales teams to our factory marketing teams.”

Ed SullivanDistrict Manager, Field Sales, Americas, Agilent Technologies
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Step Four: Engage

Engage customers in the most influential sales conversations possible to create and win more business

The key problems that you must solve to engage customers with the most influential sales conversations include:

  • Increase Marketing and Sales alignment around a common go-to-market approach, vocabulary, and communication style
  • Enable Marketing and Sales to effectively use the new messaging and content in their sales conversations to generate interest, get a meeting, qualify a prospect, sell a solution, and set landmines for the competition

The Silver Bullet Group’s Persuasive Messaging System is the only option to provide your organization with a repeatable methodology to quickly and consistently solve these problems. System tools include:

  • Templates for the most influential sales conversations training

 

 


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