“The Silver Bullet Group’s messaging workshop exceeded expectations. In addition to a quantum leap improvement in messaging quality, we realigned our messaging with the customer’s buying process, got the field sales and product teams on the same page, and have a solid plan for implementation.”

Donna LeeverDigital Test Marketing Programs Manager, Agilent Technologies
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Step Four: Engage

Engage customers in the most influential sales conversations possible to create and win more business

The key problems that you must solve to engage customers with the most influential sales conversations include:

  • Increase Marketing and Sales alignment around a common go-to-market approach, vocabulary, and communication style
  • Enable Marketing and Sales to effectively use the new messaging and content in their sales conversations to generate interest, get a meeting, qualify a prospect, sell a solution, and set landmines for the competition

The Silver Bullet Group’s Persuasive Messaging System is the only option to provide your organization with a repeatable methodology to quickly and consistently solve these problems. System tools include:

  • Templates for the most influential sales conversations training

 

 


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