“SBG has made our competitive information much more concise; it is information that the salespeople now use. It has taught them how to ask the right questions to steer customers our way. SBG was the “glue” that attached our field sales teams to our factory marketing teams.”

Ed SullivanDistrict Manager, Field Sales, Americas, Agilent Technologies
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Messaging Examples

The lack of persuasive messaging in your customer communications (marketing content and sales conversations) is the #1 reason your customers consider less than 50% of it to be effective (see research).

See these examples to more clearly understand how persuasive messaging is different from other messaging types, and how you can use it to make all your customer communications 20-30% more effective and influential.

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Persuasive Customer Messaging Examples

Company Level Messaging

Order Creation (Competitive)

Product Level Messaging

Opportunity Creation

Order Creation (Competitive)

Defeat Your Competitor’s Messaging

 

 

 


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