“The Silver Bullet Group’s messaging workshop exceeded expectations. In addition to a quantum leap improvement in messaging quality, we realigned our messaging with the customer’s buying process, got the field sales and product teams on the same page, and have a solid plan for implementation.”

Donna LeeverDigital Test Marketing Programs Manager, Agilent Technologies
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Management Team

Michael Cannon
CEO and Founder




Michael Cannon is an internationally renowned marketing and sales effectiveness expert and best-selling author. Most recently he co-authored Marketing Strategies That Really Work! with Jay Conrad Levinson (Guerrilla Marketing), et al. An authority in enabling B2B companies to engage customers with the most influential communications, Michael has assisted hundreds of companies, including Agilent Technologies and Oracle, to make big increases in competitive differentiation, win rates, and market share.

Michael is CEO and Founder of the Silver Bullet Group and the creator of the hugely successful Persuasive Messaging System, a proven, proprietary methodology for engaging customers with the most influential content and conversations.Michael has been featured on the cover of Self-Employed America magazine and has addressed numerous audiences around the world, including the Entrepreneur Magazine Sales and Marketing Radio Show, American Marketing Association, Silicon Valley Product Management Association, and Vistage International. He has over 25 years of sales and marketing, management, and founder’s experience in the enterprise software, telecommunications, wireless, training, and professional services industries and has held positions ranging from Account Executive to VP of Sales to CEO.

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