“SBG has made our competitive information much more concise; it is information that the salespeople now use. It has taught them how to ask the right questions to steer customers our way. SBG was the “glue” that attached our field sales teams to our factory marketing teams.”

Ed SullivanDistrict Manager, Field Sales, Americas, Agilent Technologies
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Executive Leadership

Increase Marketing and Sales Effectiveness

To achieve this objective, the Silver Bullet Group will help your team:

  • Engage customers with more influential content and sales conversations, more consistently, across more touch points
  • Increase Marketing and Sales alignment around a customer-centric go-to-market approach, vocabulary, and communication style
  • Increase campaign conversion rates and accelerate sales cycles
  • Create greater competitive differentiation
  • Decrease the number of opportunities lost to competitors and “do nothing” decision makers
  • Increase wins, new account acquisitions, and retention rates
  • Reduce discounting in order to win and retain customers
  • Lower the amount of time that:
         – Sales and Channel spend creating and recreating content
         – Marketing spends supporting Sales

Learn How – Read “Four Steps to the Most Influential Customer Communications.”

 

 


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