“We quickly created meaningful competitive differentiation in a highly competitive market. The Silver Bullet Group’s methodology and facilitation were very effective in helping us capture the team’s wisdom, organize it into highly relevant messaging, and deploy it into our sales and marketing activities.”

Tim ChaneyVP Sales and Marketing, Conquest Imaging
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CSO Insights’ Sales Effectiveness vs. Effort Grid

According to the sales effectiveness research firm, CSO Insights, and illustrated in an excerpt below of its 2008 Sales Performance Optimization Report, improving sales (persuasive) messaging has the highest impact on sales effectiveness for the lowest cost and the least effort.

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