“The Silver Bullet Group helped us create highly persuasive competitive messaging that increases our win rate by 30% for the product family I support.”

Nigel MottProduct Sales Manager, Agilent Technologies, Inc.
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CSO Insights’ Sales Effectiveness vs. Effort Grid

According to the sales effectiveness research firm, CSO Insights, and illustrated in an excerpt below of its 2008 Sales Performance Optimization Report, improving sales (persuasive) messaging has the highest impact on sales effectiveness for the lowest cost and the least effort.


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