“The Silver Bullet Group helped us create highly persuasive competitive messaging that increases our win rate by 30% for the product family I support.”

Nigel MottProduct Sales Manager, Agilent Technologies, Inc.
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Company Overview

It’s difficult to create and win more business when, according to over a decade of 3rd party research it’s likely that:

  • Less than 50% of your marketing and sales communications are relevant to your customers
  • Less than 30% of your marketing content is relevant to your customer-facing teams

As a marketing and sales effectiveness company, our products and services help you reduce these barriers to growth – by enabling your organization to implement customer communications that are 20 to 30% more influential.

Why the Silver Bullet Group?

World-class organizations like Agilent Technologies, Oracle and a growing number of B2B companies turn to the Silver Bullet Group for three important reasons – we help them:

  1. Engage their customers with the most influential marketing content and sales conversations
  2. Implement at the fastest rate and the lowest total cost
  3. Attain the highest probability of success for their initiatives

Achieve Your Desired Results

Customers who implement more influential customer communications see numerous positive, profitable results. Key among their achievements is the ability to:

  • Create greater competitive differentiation
  • Increase Marketing and Sales effectiveness
  • Accelerate revenue and market share growth

Overcome Your Business Challenges

Customers achieve these results by making improvements in key areas such as:

  • Engage customers with more influential content and conversations, more consistently, across more touch points
  • Increase marketing and sales alignment around a customer-centric go-to-market approach, vocabulary, and communication style
  • Increase campaign conversion rates and accelerate sales cycles
  • More successful new product and market launches
  • Decrease the number of opportunities lost to competitors and “do nothing” decision makers
  • Reduce discounting in order to win and retain customers
  • Lower the amount of time that:
         – Sales and channel teams spend creating and recreating content
         – Marketing spends supporting Sales

Be Your Influential Best

Silver Bullet Group customers achieve these objectives by employing more influential customer communications developed via our Persuasive Messaging System. Once implemented, content and company representatives are able to more convincingly communicate why target customers should meet with their company, change from the status quo, and buy their company’s products and services.

Our customers select the Persuasive Messaging System because it’s the only option that provides a repeatable methodology to quickly and consistently:

  • Define, align, and prioritize messaging, content, and sales processes required for greater market success
  • Create the most persuasive messaging possible for customer engagement at every level
  • Deploy the most influential go-to-market content – collateral, campaigns, sales tools, and Sales and Channel support training
  • Engage in the most influential sales conversations possible to create and win more business

 

 


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