“SBG has made our competitive information much more concise; it is information that the salespeople now use. It has taught them how to ask the right questions to steer customers our way. SBG was the “glue” that attached our field sales teams to our factory marketing teams.”

Ed SullivanDistrict Manager, Field Sales, Americas, Agilent Technologies
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Company Messaging Example

Below is an example of highly persuasive company messaging. It was created via a virtual workshop using the Persuasive Messaging System.

The messaging summary was then used to create:

Company 1-Liner

Conquest Imaging partners with ultrasound healthcare providers to achieve the highest equipment up time, the lowest total cost of ownership, plus the greatest sonographer satisfaction, by delivering the highest quality support.

Company Tag Line

Delivering the Highest Quality Ultrasound Support



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