“We went from just another vendor communicating features and benefits to the preferred vendor communicating profound business value… and the shift occurred virtually overnight.”

Robert LauttCEO, A3 Solutions
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Communication Models

Customer Communications Model (Open)

 

Below is an example of one of the models in Persuasive Messaging System.

The model shows that in order to have more influence on the customer’s decision to buy (bottom row) you must include the persuasive messaging style in each messaging category.

It also helps you assess potential gaps in your current communication model and define the customer messaging you need to have greater market success.

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Customer Communcations Model v4-5


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