“The impact on the region was immediate. The first time the new messaging and strategy were used, we closed a $100K sale to a F500 company in less than 60 days. Sales in the region increased approximately 35%.”

Barbara WehrleDirector, Western Region, SilverStream Software
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Communication Models

Customer Communications Model

 

Below is an example of one of the models in the Persuasive Messaging System. It’s used to help understand the gaps in the current communication model and define what customer messaging is needed to have greater market success.

Customer Communcations Model v4-5


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