“We went from just another vendor communicating features and benefits to the preferred vendor communicating profound business value… and the shift occurred virtually overnight.”

Robert LauttCEO, A3 Solutions
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Communication Models

Customer Communications Model

 

Below is an example of one of the models in the Persuasive Messaging System. It’s used to help understand the gaps in the current communication model and define what customer messaging is needed to have greater market success.

Customer Communcations Model v4-5


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