“SBG has made our competitive information much more concise; it is information that the salespeople now use. It has taught them how to ask the right questions to steer customers our way. SBG was the “glue” that attached our field sales teams to our factory marketing teams.”

Ed SullivanDistrict Manager, Field Sales, Americas, Agilent Technologies
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Communication Models

Audience Messaging Model

Below is an example of one of the models in our Persuasive Messaging System. It’s one of the tools we use to help define what messaging is needed in order to have greater market success.

audience messaging model


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