“The Silver Bullet Group’s messaging workshop exceeded expectations. In addition to a quantum leap improvement in messaging quality, we realigned our messaging with the customer’s buying process, got the field sales and product teams on the same page, and have a solid plan for implementation.”

Donna LeeverDigital Test Marketing Programs Manager, Agilent Technologies
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Communication Models

Audience Messaging Model

Below is an example of one of the models in our Persuasive Messaging System. It’s one of the tools we use to help define what messaging is needed in order to have greater market success.

audience messaging model


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