“The impact on the region was immediate. The first time the new messaging and strategy were used, we closed a $100K sale to a F500 company in less than 60 days. Sales in the region increased approximately 35%.”

Barbara WehrleDirector, Western Region, SilverStream Software
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Communication Models

Audience Messaging Model

Below is an example of one of the models in our Persuasive Messaging System. It’s one of the tools we use to help define what messaging is needed in order to have greater market success.

audience messaging model


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