“The Silver Bullet Group’s messaging workshop exceeded expectations. In addition to a quantum leap improvement in messaging quality, we realigned our messaging with the customer’s buying process, got the field sales and product teams on the same page, and have a solid plan for implementation.”

Donna LeeverDigital Test Marketing Programs Manager, Agilent Technologies
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Communication Models

In order to make your customer communications 20-30% more influential, you must:

1)     Differentiate messaging from marketing content and sales conversations

2)     Determine the categories and types of messaging you need and how to implement them

The models below will make it easier for you to do this.

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Communication Models

Audience Messaging Model

Customer Communication Model

Integrated Customer Engagement Model

 

 

 


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