“We quickly created meaningful competitive differentiation in a highly competitive market. The Silver Bullet Group’s methodology and facilitation were very effective in helping us capture the team’s wisdom, organize it into highly relevant messaging, and deploy it into our sales and marketing activities.”

Tim ChaneyVP Sales and Marketing, Conquest Imaging
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Buyer's Guide

What Are the Three Strategic Imperatives Required to Engage Customers with More Influential Communications?

 

Now that you have selected the best approach, it’s time to consider the big picture priorities:

  1. Reprioritize Deliverables
  2. Reallocate Resources
    • Create less, but more influential, content
    • Shift some of the current investment for creating persuasive messaging and content from Sales and sales support teams to Marketing
    • Increase Marketing budget and or staff
  3. Revitalize Marketing and Sales
    • Provide Marketing with the methodology and skills to quickly define, create, deploy and engage customers with more influential content
    • Train sales teams in how to use the new messaging and content in their sales conversations

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