“SBG helped us create much more influential customer communication. And, their customer-centric perspective added significant long-term value by firmly aligning how the marketing and sales teams think and communicate about our products and services.”

Bud MichaelCEO, Renaissance Management Services
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Buyer's Guide

What Are the Three Strategic Imperatives Required to Engage Customers with More Influential Communications?

 

Now that you have selected the best approach, it’s time to consider the big picture priorities:

  1. Reprioritize Deliverables
  2. Reallocate Resources
    • Create less, but more influential, content
    • Shift some of the current investment for creating persuasive messaging and content from Sales and sales support teams to Marketing
    • Increase Marketing budget and or staff
  3. Revitalize Marketing and Sales
    • Provide Marketing with the methodology and skills to quickly define, create, deploy and engage customers with more influential content
    • Train sales teams in how to use the new messaging and content in their sales conversations

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