“SBG helped us articulate a clear and concise value proposition regarding what business problem we were solving, the value to the client of solving that problem and why MagnetPoint was the logical solution.”

Wayne WillisCEO, MagnetPoint
  Twitter   LinkedIn  Blog

Buyer's Guide

Why Invest in More Influential Customer Communications?


It’s difficult to create and win more business when, according to over a decade of 3rd party market research:

  • Less than 50% of your marketing and sales communications are relevant to your customers
  • Less than 30% of your marketing content is relevant to your customer-facing teams

Companies who implement more influential customer communications see numerous positive, profitable results. Key among their achievements is the ability to:

  • Create greater competitive differentiation
  • Increase Marketing and Sales effectiveness
  • Accelerate revenue and market share growth

To achieve these results, companies make improvements in key areas such as:

  • Engage customers with more influential content and conversations, more consistently, across more touch points
  • Increase marketing and sales alignment around a customer-centric go-to-market approach, vocabulary, and communication style
  • Increase campaign conversion rates and accelerate sales cycles
  • Increase the number of new product and market launches that meet and/or exceed expectations
  • Decrease the number of opportunities lost to competitors and “do nothing” decision makers
  • Reduce discounting in order to win and retain customers
  • Lower the amount of time that:
    • Sales and Channel teams spend creating and recreating content
    • Marketing spends supporting Sales

Achieve all these key business objectives by changing one thing- make your customer communications 20-30% more influential. The return on your investment is astronomical. Just look at what these companies accomplished.

Print pagePDF pageEmail page

Comments are closed.

Contact SilverBullet Group NowRequest Information


See what persuasive battle cards look like Register Now