“We quickly created meaningful competitive differentiation in a highly competitive market. The Silver Bullet Group’s methodology and facilitation were very effective in helping us capture the team’s wisdom, organize it into highly relevant messaging, and deploy it into our sales and marketing activities.”

Tim ChaneyVP Sales and Marketing, Conquest Imaging
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Buyer's Guide

How Is Messaging Different Than Content and Conversations?

 

In business marketing, messaging is a summary answer to the prospective customer’s primary and secondary buying questions – the key points that must be communicated to convince a person to engage and buy. Messaging is integrated into content (collateral, demand-generation, sales tools, and sales support training) via copywriting and the creative process and integrated into sales conversations by way of the communicator.

As you see in the visual below, messaging is the foundation for all customer communications.

NEXT: Read “How Is Persuasive Messaging Different From Descriptive Messaging?

Customer Communcations Framework Image v1-6

 

 


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