“The Silver Bullet Group’s messaging workshop exceeded expectations. In addition to a quantum leap improvement in messaging quality, we realigned our messaging with the customer’s buying process, got the field sales and product teams on the same page, and have a solid plan for implementation.”

Donna LeeverDigital Test Marketing Programs Manager, Agilent Technologies
  Twitter   LinkedIn  Blog

Buyer's Guide

How Is Messaging Different Than Content and Conversations?

 

In business marketing, messaging is a summary answer to the prospective customer’s primary and secondary buying questions – the key points that must be communicated to convince a person to engage and buy. Messaging is integrated into content (collateral, demand-generation, sales tools, and sales support training) via copywriting and the creative process and integrated into sales conversations by way of the communicator.

As you see in the visual below, messaging is the foundation for all customer communications.

NEXT: Read “How Is Persuasive Messaging Different From Descriptive Messaging?

Customer Communcations Framework Image v1-6

 

 


Print pagePDF pageEmail page

Comments are closed.

Contact SilverBullet Group NowRequest Information

Loading...

See what persuasive battle cards look like Register Now